From one of my stand-by sources of marketing savvy, copyblogger, this article offers an insightful perspective on the marketing cycle and how it relates to the content of an attractive landing page headline. Dubbed “market sophistication”, the ability to read the state of the market you are designing your landing page for is an essential component to “turning traffic into money” – and hopefully opening the door for a positive connection between your business and it’s target market – whatever stage it’s in.
“What Makes a Great Logo Design” by Erik Peterson captures both the purposes a logo should serve across time, media, and development of the company. Considering the splash Yahoo recently made with their logo redesign as well as the rumors that Google may modify it’s own logo at some point in the future, it bears remembering the key role logos play in branding, signifying the business much in the way clothing choice signifies the wearer (but don’t judge me for wearing tennis shoes to work!).
Is your logo distinctive, useable, timeless, effective without color and memorable?