Branding, marketing

What is Good Content?

Answer: So many things. Accepted definitions of common marketing terms like “content”, “story” and “value”, like any word, can become stale, begging for a fresh definition. Everything I write is only as valuable as the need for it. Good content taps into what people care about most, learned by careful listening. It then rebuilds, connects and shares the stories around those real experiences. In this way, storytelling remains a powerful and immersive way to reflect a truth, and a reflected truth is always good content.

Find a couple of thoughtful articles about content here:


Hummingbird: No Big Deal

Google quietly replaced its “engine” a few months ago, according to Joshua Steimle at Forbes…and no one noticed. Hailed as the first complete overhaul of the almighty Google algorithm, Hummingbird promises to move beyond matching words with websites to better match longer strings of words to how you actually mean them. This move from matching to semantics is right in line with Google’s mission to know your question better than even you know it. Poor content equals lower traffic more than ever – but then again, that was always the rule, wasn’t it?

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