— Ogilvy & Mather (@Ogilvy) October 8, 2013
From one of my stand-by sources of marketing savvy, copyblogger, this article offers an insightful perspective on the marketing cycle and how it relates to the content of an attractive landing page headline. Dubbed “market sophistication”, the ability to read the state of the market you are designing your landing page for is an essential component to “turning traffic into money” – and hopefully opening the door for a positive connection between your business and it’s target market – whatever stage it’s in.
Welcome to EFnEpic: the epic online storage space for ideas, events and projects related to our weekly discussions.
Please use this site to add comments, and to share ideas to your heart’s content. I will be posting materials from our weekly discussions and your various projects, as well as updating the site regularly to meet our needs as they evolve. The idea is to keep the site straightforward and easy-to-use as a supplement to the courses.
I encourage you to sign up for updates if you need little reminders to check this site.
So, without further ado…