Branding, business news, marketing, newsjacking

Newsworthy Newsjacking

Newsjacking: Brilliant or skeezy… or both? The U.S. government shutdown has gutted federal workers of well-deserved pay, certainly forcing many to reconsider their financial investments. Enter Hyundai. In it’s most recent marketing move, the auto-maker has offered to defer all payments federal workers pay on their Hyundai cars. Not only that, but any federal worker who buys a Hyundai during the shutdown can get up to 90 days of no payments. This move has ellicited both eye-rolls and head-nods, and is either brilliant advertising or a cheap trick. Perhaps both. No matter the opinion, Hyundai’s earnings will have the last word.


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