A hummingbird, a REAL hummingbird, is the only bird that can fly backwards (discovered so far). What a rad little bird!
Google quietly replaced its “engine” a few months ago, according to Joshua Steimle at Forbes…and no one noticed. Hailed as the first complete overhaul of the almighty Google algorithm, Hummingbird promises to move beyond matching words with websites to better match longer strings of words to how you actually mean them. This move from matching to semantics is right in line with Google’s mission to know your question better than even you know it. Poor content equals lower traffic more than ever – but then again, that was always the rule, wasn’t it?
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From one of my stand-by sources of marketing savvy, copyblogger, this article offers an insightful perspective on the marketing cycle and how it relates to the content of an attractive landing page headline. Dubbed “market sophistication”, the ability to read the state of the market you are designing your landing page for is an essential component to “turning traffic into money” – and hopefully opening the door for a positive connection between your business and it’s target market – whatever stage it’s in.
“What Makes a Great Logo Design” by Erik Peterson captures both the purposes a logo should serve across time, media, and development of the company. Considering the splash Yahoo recently made with their logo redesign as well as the rumors that Google may modify it’s own logo at some point in the future, it bears remembering the key role logos play in branding, signifying the business much in the way clothing choice signifies the wearer (but don’t judge me for wearing tennis shoes to work!).
Is your logo distinctive, useable, timeless, effective without color and memorable?
Welcome to EFnEpic: the epic online storage space for ideas, events and projects related to our weekly discussions.
Please use this site to add comments, and to share ideas to your heart’s content. I will be posting materials from our weekly discussions and your various projects, as well as updating the site regularly to meet our needs as they evolve. The idea is to keep the site straightforward and easy-to-use as a supplement to the courses.
I encourage you to sign up for updates if you need little reminders to check this site.
So, without further ado…