I’ve been devoured by the ferocious species known as “work”. But new articles are stewing in my noggin, and I am hopeful to be back on the posting-bandwagon by next week.
Answer: So many things. Accepted definitions of common marketing terms like “content”, “story” and “value”, like any word, can become stale, begging for a fresh definition. Everything I write is only as valuable as the need for it. Good content taps into what people care about most, learned by careful listening. It then rebuilds, connects and shares the stories around those real experiences. In this way, storytelling remains a powerful and immersive way to reflect a truth, and a reflected truth is always good content.
Find a couple of thoughtful articles about content here:
— Ogilvy & Mather (@Ogilvy) October 8, 2013
Newsjacking: Brilliant or skeezy… or both? The U.S. government shutdown has gutted federal workers of well-deserved pay, certainly forcing many to reconsider their financial investments. Enter Hyundai. In it’s most recent marketing move, the auto-maker has offered to defer all payments federal workers pay on their Hyundai cars. Not only that, but any federal worker who buys a Hyundai during the shutdown can get up to 90 days of no payments. This move has ellicited both eye-rolls and head-nods, and is either brilliant advertising or a cheap trick. Perhaps both. No matter the opinion, Hyundai’s earnings will have the last word.
Google quietly replaced its “engine” a few months ago, according to Joshua Steimle at Forbes…and no one noticed. Hailed as the first complete overhaul of the almighty Google algorithm, Hummingbird promises to move beyond matching words with websites to better match longer strings of words to how you actually mean them. This move from matching to semantics is right in line with Google’s mission to know your question better than even you know it. Poor content equals lower traffic more than ever – but then again, that was always the rule, wasn’t it?
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From one of my stand-by sources of marketing savvy, copyblogger, this article offers an insightful perspective on the marketing cycle and how it relates to the content of an attractive landing page headline. Dubbed “market sophistication”, the ability to read the state of the market you are designing your landing page for is an essential component to “turning traffic into money” – and hopefully opening the door for a positive connection between your business and it’s target market – whatever stage it’s in.
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